Here’s how to maintain your brightest blonde ever

If you have bleach blonde hair, chances are, you’ll understand the struggle that comes with keeping your locks icy white. The biggest nemesis? Those annoying AF yellow tones that keep creeping up and ruining your ashy blonde vibes.

If you want to neutralise the yellow, it’s important to get your blonde haircare routine on point. We’re talking, the best purple shampoo, a repairing hair mask, and a day-to-day brightening shampoo and conditioner.

Best purple shampoo for bleach blonde hair:

Purple toning shampoos help to counteract and correct any warmth, and leave hair looking white, ashy and cool-toned once again. Here’s a couple of our faves…


Fudge Clean Blonde Violet Toning Shampoo: This packs a major purple punch, making it ideal for correcting the worst cases of brassy yellow hair (think, 2 weeks in Ibiza with lots of sun and chlorine. Eek.) Whilst the side of the bottle may tell you to leave it this shampoo on your hair for 5minutes, you only need around 2-3mins to lift warm tones.

Fudge Clean Blonde Violet Toning Shampoo, £13.69


Bleach London Silver Shampoo: Don’t be confused by the name on the bottle, it’s purple, not silver. Yup, this deep violet shampoo is seriously effective for balancing white blondes and cancelling out yellowness. Use it every other wash to keep platinum hair bright.

Bleach London Silver Shampoo, £15.50


Charles Worthington Colour Enhancer Ultra Violet Shampoo: This budget-friendly toner will correct yellow tones and brighten hair. Plus, the hydrating guarana will keep locks feeling soft and nourished.

Charles Worthington Colour Enhancer Ultra Violet Shampoo, £13.95



Everyday maintenance for blonde hair:

When it comes to taking care of your hair on a daily basis, you need a shampoo and conditioner that will protect your blonde from fading, whilst also hydrating and preventing damage.

Pureology Perfect 4 Platinum System is the best shampoo and conditioner duo we’ve come across for maintaining bright and healthy blonde hair. It’s sulfate-free and protein-rich, meaning it helps to strengthen colour-weakened locks. Plus it has extracts of chamomile and lemon to keep your colour bright and clean.

Pureology Perfect 4 Platinum Shampoo, £13.20


Pureology Perfect 4 Platinum Condition, £16.40



When it comes to over-processed, colour-treated hair, tangles and knots may seem inevitable, but Unite 7 Seconds Leave-In Conditioner will change all that. It’s THE holy grail detangler, a few sprtiz’ and it’ll instantly smooth and soften hair, allowing your brush to glide through easy-peasy. Oh, and the leave-in formula doubles as a heat protector – win, win.

Unite 7 Seconds Leave-In Conditioner, £23.50

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